I've led media strategy for Apple, Nike, Wells Fargo, and FedEx at the VP level. Today, I bring that same experience directly to agencies and brands as a hands-on fractional strategist, powered by AI workflows that multiply my output.
You need senior media thinking, but hiring a full-time VP doesn't make sense. Your agency needs strategic depth to win pitches and retain clients, but you're stretched thin. Or you're a brand paying agency rates and getting junior execution. There's a better model.
How I Help
Need senior media strategy for a pitch?
I develop the media framework, audience strategy, and investment rationale that win new business. I've pitched and won accounts including Nike.com, University of Phoenix, and a $500M+ TV planning contract.
Scaling your agency's media practice?
I embed with your team as a fractional media lead. That means building planning processes, establishing reporting cadence, managing client relationships, and training junior staff. The structure of a VP hire, without the overhead.
Brand-side and need a trusted media advisor?
I provide strategic oversight for your media investment. Agency evaluations, budget allocation, performance analysis, and cross-channel planning. Independent counsel with no vendor bias.
Campaigns running but no one watching the numbers?
I build automated reporting workflows across Google, Meta, and TikTok with variance analysis, cross-channel attribution, and executive-ready narratives. Performance visibility without adding headcount.
The AI Advantage
AI is not a line item in my offering. It's how I work. I've built custom workflows that handle the time-intensive parts of media planning, reporting, and analysis, which means I spend my time on the strategic thinking that drives results.
Multi-platform campaign reports with variance analysis and executive-ready narratives. Hours, not days.
AI-assisted reach modeling, budget allocation, and audience planning compressed into a streamlined process.
Rapid market scans, spend analysis, and trend identification without a dedicated research team.
Pitch decks, account plans, and QBRs drafted faster. More thinking, less formatting.
Why This Works
Most people with my resume are managing managers by now, two or three layers removed from the actual work. I chose a different path. I stay close to the strategy, the plans, the platforms, and the client conversations because that's where I add the most value.
What that means for you: the person setting the strategy is the same person executing it. No handoff, no telephone game, no junior team interpreting a brief. You get 20 years of pattern recognition across every major category, applied directly to your business, at a price point that reflects a lean independent setup rather than agency overhead.
I cover US East Coast and EU business hours. I'm available the same way a full-time team member is. The difference is the rate.
Selected Work
Apple
Built and launched Apple's global social media presence from zero.
Onboarded a $50M global online retail business, expanded the account to include paid social across 26 countries, and grew a 26-person dedicated team. Influenced the launch of Apple's first corporate Facebook, Instagram, and Twitter accounts.
Nike
Pitched and won the same brand twice, from two different seats.
Won the Nike.com account at Resolution Media through a digital media audit that turned into a full engagement spanning display, search, social, and analytics. Later, from Kenshoo's tech side, partnered with client services to pitch and win Nike.com again.
FedEx → Levi's → Growth
Turned a single account into a book of business. Repeatedly.
Started managing paid search for one piece of FedEx, acquired the entire portfolio within a year, and tripled budget and fees. Onboarded Levi's, expanded from paid search to full programmatic buying, quadrupled budget, grew agency fees seven-fold, and became AOR for social. Pitched, retained, and integrated with the EU team.
Casual Male
Built e-commerce operations from the ground up in Europe.
Full lifecycle project management from strategy through execution. Developed the digital marketing infrastructure, online presence, and performance marketing programs for a new market entry.
How We Start
A 30-minute conversation about your situation, goals, and what's not working. No pitch, just listening.
→A clear scope, timeline, and engagement model tailored to your needs. Retainer, project, or embedded.
→I'm up and running in days, not months. No ramp-up period, because I've done this before.
No commitment. No sales deck. Just a straightforward conversation about your media challenges.
No commitment required. Just a conversation.